Now that we’ve established several factors leading to B2B churn, what are some possible solutions? Remember that there is no quick fix to lowering churn. It’s a constant commitment.
Many exciting trends in marketing this year that have helped IT companies stand out from the crowd.
Whether these trends take the more traditional approach, such as software trends, or have helped IT businesses resonate more with their customers, they've often given companies the breakthrough that they needed.
The concept of authenticity is about connecting with people on a human level. People respond better to tech companies that have strong values and consistently relay statements and marketing tactics that align with those principles.
Don’t wait to advertise that the lead character in your video game is a strong, independent woman until the #InternationalWomensDay hashtag is trending #1 worldwide on Twitter.
People are perceptive and can read when a company is taking advantage of a situation for profit. This type of approach can turn potential leads away from your company.
Think of your brand like a person. When people are inconsistent, that lowers trust, so focus on creating a brand that stays true to itself at all times. This will in turn create trust and facilitate loyalty in your brand.