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WHY YOUR SAAS ISN’T CONVERTING B2B VISITORS INTO LEADS

Posted by Kimberlie Williams on Apr 9, 2018 11:05:00 AM

Now that you’ve used inbound marketing to attract your buyer personas, or target customers, to your SaaS website, how do you move convert them into customers?

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Topics: Inbound Methodology, Inbound Marketing, SaaS Marketing, Tech Marketing

5 IT MARKETING TRENDS TO ATTRACT CUSTOMERS

Posted by Kimberlie Williams on Apr 4, 2018 12:00:00 PM

Many exciting trends in marketing this year that have helped IT companies stand out from the crowd.

Whether these trends take the more traditional approach, such as software trends, or have helped IT businesses resonate more with their customers, they've often given companies the breakthrough that they needed.

 

1. Authenticity

The concept of authenticity is about connecting with people on a human level. People respond better to tech companies that have strong values and consistently relay statements and marketing tactics that align with those principles.

Don’t wait to advertise that the lead character in your video game is a strong, independent woman until the #InternationalWomensDay hashtag is trending #1 worldwide on Twitter.

People are perceptive and can read when a company is taking advantage of a situation for profit. This type of approach can turn potential leads away from your company.

Think of your brand like a person. When people are inconsistent, that lowers trust, so focus on creating a brand that stays true to itself at all times. This will in turn create trust and facilitate loyalty in your brand.

 

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Topics: Inbound Methodology, Marketing tools, Tips for business owners