A company’s Brand has to be one of the most misinterpreted things in the business community. It’s often confused with having a logo, name or mark to represent your company. Branding is not your business cards or brochures. But, branding is used to determine how to phrase the message to the client and what tone to write your content. All of these things should reflect your brand, but they are not your branding. Defining the brand of a company can be one of the most helpful tools for growing your business.