Inbound marketing is an approach where you draw in your target customers through releasing content about how your industry can help them minimize their challenges and reach their goals. This differs from the traditional marketing technique, outbound marketing, which blasts ads out to anyone who can see. It's a more targeted, and far less intrusive approach, because when your customers are searching for solutions, they'll be led straight to you in a way that fills them with gratitude, rather than annoyance from being bombarded with ads.
1. Emphasizing the human element of their products
Most modern Apple commercials feature people connecting. It could be a grandfather seeing his newborn grandchild for the first time through an iPad screen, or a group friends enjoying a group chat on their iPhones. Apple has taken the feedback of their customers wanting to stay connected to their family and friends in the digital age and incorporated it into their products and marketing campaigns. Their product advertisements feature relatable life moments that emphasize the warmth and happiness their customers love and crave, creating a positive brand identity.
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