Every once in awhile (actually nearly every week) someone will ask me if I get any business from LinkedIn. If they’ve known me for a little while, have had a meeting or phone call then they likely ask me how I’m getting business from LinkedIn.
The truth is that I wonder how people don’t get business from LinkedIn, particularly people who are in B2B. Looking to generate more B2B leads through social media? Click here.
I want to share with you my secret for continually generating leads and getting business from LinkedIn. You’ll be surprised at how simple it is.
I’m not going to say that I’m getting hundreds of thousands of dollars in sales from LinkedIn, but it is a very reliable source of leads for me. Leads that often lead to closed deals.
I’m sure you’ve attended a webinar or workshop where you’ve learned a system for generating leads on LinkedIn. I’ve hosted a few of these workshops and have some great success stories from people who have attended.
The funny thing is that most folks that attend my LinkedIn workshop, leave and do one of two things;
What’s funnier is that they all say “Tim, your process works, I just need to make the time to do it”. I especially love when they say this after telling me they’ve gotten leads and/or new business from it.
The truth is the process works. I don’t claim to be some kind of genius. I’ve read several books, attended multiple workshops and webinars to find out what worked best.
Sure, I’ve made changes over time based on the responses I was getting and all the changes that LinkedIn has made over time. But; I didn’t create most of the process, I learned it.
While the process certainly works, it’s not the secret behind the success that I’ve had. The secret, my secret, is my mindset.
I have discovered that, more than anything, I have a different mindset when it comes to networking, particularly on social media, but on LinkedIn more specifically.
I’m going to walk you through 5 reasons that you are likely not generating leads or getting sales from your LinkedIn network.
If you can adjust your approach, I promise that you will see more success from LinkedIn than you have in the past.
Here are the five reasons:
So what’s the actual secret, Tim?
My mindset, the secret behind my success is very simple. I’ve already shared it to be honest. I’m not trying to sell anyone and I’m open to opportunities. I have a process so that I can work more quickly, but it’s my authenticity that wins over time.
Why I get such great results, often more and better than most, is I’m just trying to find out what everyone needs from me.
Do they just want another connection so they can say they have over a thousand contacts in their network? Are they looking for referrals? Do they need a service that I provide? Or, do they also want to develop real relationships that over time yield high returns organically.
No matter what they need from me, I’m not only fine with it, I’m very happy with it. No matter their choice it ultimately helps me. It saves me tons of time.
You see, we all know people prefer to do business with someone they like and trust. So I just try to be likable and trustworthy with everyone. Why wouldn’t you do that anyway?
My secret is that I let people tell me when and how they need my help. I don’t expect any specific person to ever buy from me.
I’m often genuinely surprised when people ask to have a meeting to discuss their branding or marketing because it was not my expectation going in.
And just to be clear, I still reach out to all the folks who aren’t interested in hiring us. We occasionally jump back on the phone, go grab coffee, lunch or dinner.
My secret is that I play the long game believing that if I help enough people, then some of those people will help me in return. I don’t know which people, but I know it will be some.
So what’s the last action step? Stop selling and sincerely be helpful without expecting anything in return from anyone.
I’m not saying go out of business trying to help everyone. The help you offer doesn’t have to be grand, time consuming, or costly. It just has to be authentic and meaningful.
You can help me. Oh, Tim, I thought you said that you helped without expecting anything in return. Well, I’ve given you the real secret to my success.
So, most times when I speak to folks, after I ask them how I can help them, the nice people always ask how they can help me.
If you are a nice person. You can help me by actually applying what I’ve shared. It will be a huge step in making relationship building on social media easier and better for everyone.
I know it won’t be all peaches and flowers. There are always going to be people who abuse things, so stay encouraged as you make the effort.
And Please share your experiences, hopefully more good than bad. I love to help people through the challenges of bad experiences, but I like to hear about the good experiences much more.
Cheers to new opportunities and meaningful relationship building!