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4 REASONS TECH COMPANIES SHOULD OUTSOURCE SOCIAL MARKETING

Posted by Kimberlie Williams on Apr 26, 2018 12:00:00 PM

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The decision to outsource marketing is one that all companies must weigh heavily. Each industry comes with its own unique set of concerns and advantages and the technology industry is no different. The choice on whether to continue in-house or outsource marketing operations comes down to being aware of what your business needs to grow and also what is challenging that growth.

 

1. Your Business Needs Stronger Marketing Expertise

If your tech company needs help with generating traffic, acquiring customers, and expanding your business, then this probably applies to you. Marketing specialists understand how to roll out a strong marketing campaign that draws in your ideal customer with strong SEO tactics. They specialize in building on that interaction by creating a relationship with customers through social media and email in a way that facilitates brand loyalty.

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Topics: Tech Marketing

7 WAYS MICROSOFT INCORPORATES INBOUND MARKETING

Posted by Kimberlie Williams on Apr 24, 2018 9:05:00 AM

Microsoft Office is a staple among many schools businesses worldwide. Even with its prevalence in the industry, Microsoft is still growing and learning its approach. Throughout the years, company has utilized inbound marketing techniques as a way of maintaining its stronghold. Here are 7 ways Microsoft utilizes inbound marketing:

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Topics: Inbound Marketing, SaaS Marketing, Tech Marketing